1. PRODUCT LIFE CYCLE & ANSOFF MATRIX (Marketing Management Assignment) Submitted By: Mukul Parashar (14020841084) MBA 2014-16 (Section B) 2. Overview: Samsung, a South Korean electronics giant, headquartered in Samsung Town Seoul, is one of the leading electronic item maker all around the word. Although Samsung has come up with many products Product Life Cycle Stages Of Samsung Essay. Product Life Cycle Stages There are four distinguished cycle stages, namely; the introductory stage, growth stage, maturity stage and decline stage (Kotler & Keller, 2012). Introductory Stage This is the stage where the company launches its new product in the market for the first time. Siklus Hidup Produk (Product Life Cycle) ini adalah suatu konsep yang penting didalam pemasaran dikarenakan memberikan pemahaman yang mendalam tentang dinamika bersaing suatu produk. Konsep Siklus Hidup Produk atau Product Life Cycle dipopulerkan oleh levitt (1978) yang setelah penggunaannya dikembangkan dan juga diperluas oleh para ahli lainnya. All products and services have certain life cycles. The life cycle of a product, also known as PLC, is a model that illustrates the six different stages that a product/service will go through. As far as it concerns a specific product (brand) of a company (e.g. Samsung captivate Galaxy S cell phone). A specific company that produces similar Operations Management. Operations Management questions and answers. 1. Where is the smartphone in its product life cycle, and how should that position inform Samsung's strategy going forward? 2. Should Samsung pursue profitability, even at the expense of market share? 3. Are Samsung smartphones differentiated products? The four steps in life cycle of a new product are an introduction, growth, maturity, and decline same goes to Samsung products as well. Stages of the Samsung product life cycle are as follows: The introduction stage. This is the stage where Samsung products are designed, developed and introduced to the customers. .

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